TERMS OF REFERENCE Position Name: DIGITAL MARKETING MANAGER

Unit/Project: MARKETING

Reports To: TEAM LEADER/ TEAM ASSISTANT

Duration: (starting October 2024)

Working Time: Full-time.

Working Location: Flexible and Remote

Number of positions: 1

WORK CONTEXT: Ha Giang Adventure is a boutique tour operator in Ha Giang

We are proud to identify our brand as responsible operator on 3 pilars

Local team with in-depth knowledge about our beloved Ha Giang

As an indigenous local team from Ha Giang, we take pride in our diverse local guide team composed of men and women representing the Hmong, Dzao, Tay, Nung, and other ethnic groups. Through our distinct language and cultural practices, we are thrilled to introduce you to our community and family while also learning from you.

Environmentally-friendly operations - increasing sustainability 

We strongly believe in the interdependence between individuals, and traveling has the power to strengthen this bond. However, we are mindful that travel can also have an impact on the environment by creating unnecessary waste. As part of our commitment to responsible tourism, we strive to provide an eco-friendly experience that minimizes harm to the environment. By traveling with us, you can rest assured that we actively avoid reinforcing bad practices and instead work towards creating a positive impact on the environment.

Socially operated business - shared profit and responsibility 

Our company operates on a social business model where our team members are not only guides but also shareholders and investors. As responsible hosts, we take charge of everything ranging from transportation to accommodation upgrades to ensure a seamless trip for you. Our aim is to not just sell tours but also share with you our development journey so that you can be an active participant in our growth.

PURPOSE OF POSITION: A Digital Marketing Manager is responsible for all aspects of a company’s marketing operations. The central goal is to help grow a brand’s influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers. Depending on the size of the marketing team, this may or may not be a team lead role.

MAIN TASKS AND RESPONSIBILITIES

  • Design and supervise all aspects of the digital marketing department including marketing database, email, and display advertising campaigns

  • Grow and monitor campaign budgets.

  • Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms

  • Plan and manage the various social media platforms.

  • Plan and manage digital advertising campaigns

  • Plan and manage SEO campaigns

  • Provide accurate reports on the marketing campaign’s overall performance.

  • Coordinate with various advertising and media experts to improve marketing results.

  • Appraise important metrics that affect website traffic, service quotas, and target audience

  • Collaborate with teams to brainstorm new and innovative growth strategies

  • Keep up to date with emerging digital platforms, industry trends, and MarTech

REQUIREMENTS

Contributors to our projects. People who have traveled with us and love how we do our business.

American or Vietnamese American or

• Well-organized and detail-oriented;

• Full support for the philosophy, purpose and values and culture of Ha Giang Adventure.

Salary • USD 1000

DATE: Starting from 1st October

More information about our mission and how we work can be found here

https://ha-giang.com/mission

https://ha-giang.com/sustainability

WE WARMLY WELCOME THOSE WHO HAVE TRAVELED WITH US TO JOIN OUR TEAM. YOU WILL BE WORKING DIRECTLY WITH HA GIANG ADVENTURE’S TEAM LEADER. IF YOU HAVE ANY QUESTION, PLEASE WRITE US AT HAGIANGADVENTURE@GMAIL.COM OR CONTACT CUONG AT +1(203)794-7750.

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